If you don’t know by now, I love to shop at JCPenny with my coupons. But even I can’t begin to comprehend why this store chain, in the middle of its Back-to- school marketing media blitz, would sell something like this. Apparently, there’s enough hot mess of stupid being served up for girls in the marketing department to share with the world.
A Shine article briefly encapsulated the issue without any real attempts at accountability:
The long-sleeve T-shirt that J.C. Penney pulled off its website today amid plenty of parental outrage read: “I’m too pretty to do my homework so my brother has to do it for me.” And, judging by the description of the shirt on the J.C. Penney website—”Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is”—it seems like the company didn’t have a problem with the shirt until customers started to complain.
J.C. Penney removed the T-shirt on 8/31 Wednesday and issued this statement: “J.C. Penney is committed to being America’s destination for great style and great value for the whole family. We agree that the ‘Too pretty’ t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.”
Excerpt from: Epic T-Shirt Fail by Lylah M. Alphonse on Wed Aug 31, 2011. No Copyright infringement intended.
Someone in the Public Relations Department at JCPenny put together a paragraph that broadly apologizes to customers. My question is, who wrote this? Who approved of the sale of this merchandise in the first place? And what is the “action that will ensure” nothing like this will happen in the future? Upset parents have a right to be concerned and have real answers, not platitudes and vague promises of change.